Pain Pals

It’s no secret that waxing can be uncomfortable; there’s no way around that. Over the centuries, people have come up with all kinds of ways to cope with small pains: clenching fists, squeezing stress balls, even biting down on wooden spoons. European Wax Center is bringing that classic ritual into the modern age. Introducing the “Pain Pal,” a durable wooden stick to bite down on during your appointment, yours to keep as a badge of bravery. While we can’t promise waxing will ever be pain-free, we can promise you won’t face it alone.

First Strip Club

We’ll set up First Strip Club pop-up tents in major cities with clean, welcoming spaces where first-time waxers can get a quick, complimentary wax. Inside, trained professionals will offer light services (like upper lip, brows, chin) designed to ease people into the experience. You’ll feel so comfortable you’ll never want to leave.